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How do I analyze statistics and reports?

Access detailed analytics in the Reports tab of your Sites section. Data is displayed with a processing delay.

Key features of the Reports

  • Flexible organizing — Group data by time frames, Country, Ad Format, Site, Zone, OS, or click any column header to sort by that metric.

  • Comprehensive metrics — View Requests, Subscribed / Unsubscribed data, Impressions, CR (Conversion Rate), CPM, and Profit.

  • Export data — Download reports in CSV format for external analysis.

💡 Pro tip: For Push Notifications, track the number of users Subscribed and Unsubscribed.

How to use grouping

For example, to see which countries generated the most profit from a specific ad format last week:

1. In Sites → Reports, set the period to Last 7 days.

2. Group the data by Country.

3. Filter by Ad Format to find Push.

4. Analyze the resulting table for key metrics like Impressions, CPM, and Profit.

Data processing note

Reports are updated with a delay as our platform processes the data. For the most accurate and stable figures, we recommend checking statistics 12-24 hours after the period you're analyzing.

Your personal manager can help you interpret the data and optimize your strategy. For assistance, contact them. If you do not have a manager yet, contact our support team via the in-platform chat or at [email protected].

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