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Why are there different payout options for the same offer?

A single offer can have multiple payout options, each representing a different "deal" tailored for specific types of traffic from the advertiser.

Advertisers define different requirements and payouts for various traffic segments. You will see these as separate sections for the same product.

Example: WW - Default Push Collector - CPS

  • Option 1: $0.40 For multichannel;

    • Country: United States, United Kingdom, Canada, Australia

  • Option 2: $0.20 For multichannel;

    • Country: Germany, Netherlands, Japan, Switzerland, Finland, Austria, France, Italy, Belgium, Sweden, Norway, Denmark, New Zealand

  • Option 3: $0.10 For multichannel;

    • Country: Brazil, Indonesia, Bangladesh, Kazakhstan, Ukraine, Poland, Azerbaijan, Spain, Chile, Czechia, Portugal, Bulgaria, Puerto Rico, Latvia

  • Option 4: $0.04 For multichannel;

    • Country: Philippines, Mexico, Egypt, Kenya, Turkey, Ghana, Vietnam, Angola, Argentina, Peru, Myanmar, Georgia, Colombia, Nigeria, Pakistan, India, Iran, Ethiopia, Tanzania, Democratic Republic of the Congo, Morocco, Sri Lanka, United Arab Emirates, Saudi Arabia, Sudan, Kyrgyzstan, Ecuador, Algeria, Cambodia, Uganda, Taiwan, Venezuela, Libya, Mongolia, Cuba, Dominican Republic, Qatar, Iraq, Kuwait, Moldova, Cyprus, Armenia, Tunisia, Madagascar, Serbia, Laos, Niger, Namibia, Gambia, Liberia, China, South Africa, Hong Kong, Lithuania, Slovenia, Estonia, Malaysia, Thailand, Mozambique, South Korea, Zambia, Senegal, Ivory Coast, Uzbekistan, Guinea, Zimbabwe

How to select the right option

  1. On the offer's details page, review the Country, Device, and Payout Model for each option.

  2. Choose the option that exactly matches your traffic source (e.g., if your traffic is from mobile users in Tier 2, select that option).

  3. Remember, you will only be paid for conversions that meet the specific criteria of your chosen payout option.

If you are unsure which option is best for your traffic, your account manager can provide guidance.

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