Use BeMob's Custom Conversions feature to send different conversion types to RollerAds using the goal parameter.
Setup
Go to Settings → Custom Conversions and click Add Event for each conversion type.
Enter an Event Name (for example, Lead, Deposit, or Registration).
Enter the cet parameter value that will be sent to RollerAds (for example, lead, deposit, or registration).
Open your campaign settings and set Send Custom Conversions to All, or select the events you want to send.
In your RollerAds traffic source settings, use the following postback URL (the main part of the URL should be unique to your account):
https://trk.roller.ad/conversion/aid/[account_number]/[tracking_key]?click_id={externalId}&goal={cet}Use
{externalId}as the ClickID token. BeMob automatically replaces{cet}with the value configured for each event.
💡 For more details about configuring Custom Conversions in BeMob, see the official documentation: