RollerAds allows you to track up to three conversion goals using the goal parameter in your postback URL.
Each conversion goal can represent a different conversion type, such as Lead, Sale, Registration, or Deposit. The goal parameter tells RollerAds which conversion should be recorded.
RollerAds supports three goal values:
goal=1goal=2goal=3
You can assign these values to any conversion types that fit your workflow.
The exact setup depends on your tracker. Some trackers use conversion statuses, while others use events or custom conversions, but the principle is always the same: configure each conversion to send a separate postback with the corresponding goal value.
Setup steps
1. Generate your RollerAds postback URL in Campaigns → Tracking.
2. Configure your tracker to send a separate postback for each conversion status, event, or custom conversion (depending on your tracker).
3. Assign one of the available goal values (goal=1, goal=2, or goal=3) to each conversion.
Example:
Lead → ...&goal=1
Sale → ...&goal=2
4. Complete the tracker-specific configuration.
Important! RollerAds supports up to three conversion goals per campaign. While the setup steps vary between trackers, they all follow the same principle — each conversion should send its own postback with the appropriate goal.