RollerAds

CPM (Cost-Per-Mille) is a pricing model where you pay for every 1,000 impressions your ad receives.

This model is ideal for brand awareness campaigns and is used exclusively for the OnClick (Pop-under) format.

CPM = (Total Ad Cost / Number of Impressions) × 1,000

→ Maximize visibility: Reach massive audiences

→ Predictable spending: Fixed cost per 1,000 views

→ Invalid click protection: Pay only for impressions, not clicks

Scaling proven creatives to large volumes

1. Brand awareness campaigns
2. Testing new markets or audiences
3. Scaling proven creatives to large volumes

💡<b> Pro tip: </b>Combine with engaging creatives to maximize CTR and overall value.

What is CPM?

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What is CPM?

Minimum bid: $0.1

Why choose CPM

Best uses