SmartCPC and SmartCPM are AI-powered bidding models that automatically adjust your bids in real-time to get the best value for your budget.
How it works
Choose your bidding strategy using the slider:
Average Auction Price (recommended) — balances performance and cost
Top of Auction — wins more premium placements
Bottom of Auction — prioritizes budget saving
Set your maximum bid and limits — the algorithm optimizes actual costs below the chosen limit
Optional: Set fixed bids for specific zones by using custom bidding
Limits explained
Default — No per-zone click/impression limits
Normalized buying — Better distribution for RON testing
Limit every zone — Set exact click/impression limits (limits can be slightly exceeded due to ad format nature)
SmartCPC details
Pays only for clicks
Minimum bid: $0.002
Perfect for discovering high-performing zones
Available for Push, In-Page Push, and Direct Click
SmartCPM details
Pays per 1,000 impressions
Minimum bid: $0.05
Exclusive to OnClick (Popunder) format
Maintains conversion volume while reducing costs
Key benefits
→ Maximize budget efficiency: pay optimal prices automatically
→ Gain actionable insights: identify top-performing traffic sources
→ Save time: advanced optimization without manual work