RollerAds

Targeting iOS users? → In-Page Push, Direct Click or OnClick

Building brand awareness? → OnClick (Popunder)

Have proven creatives? → Push or In-Page Push

No creatives available? → Direct Click or OnClick

1. Want fast conversions? → Direct Click
2. Targeting iOS users? → In-Page Push, Direct Click or OnClick
3. Building brand awareness? → OnClick (Popunder)
4. Have proven creatives? → Push or In-Page Push
5. No creatives available? → Direct Click or OnClick

💡 <b>Pro tip: </b>Start with Push for testing, then scale with Direct Click for conversions or OnClick for volume.

Choose your ad format based on your primary campaign objective.

Which ad format is right for my goals?

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Format	Best For	User Action	Minimum Bid
Direct Click	Conversions, high-value offers	Intentional clicks	Depends on the target GEO
Push	Engagement, promotions	Notification subscriptions	CPC: $0.001 SmartCPC: $0.002
In-Page Push	Reach, iOS compatibility	Floating ad clicks	CPC: $0.001 SmartCPC: $0.002
OnClick	Awareness, volume	Background opens	CPM: $0.1 SmartCPM: $0.05

Which ad format is right for my goals?

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