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How do I set the right bid and handle traffic overflow?

Learn to choose optimal bids and prevent budget overflows with proper campaign setup.

Setting the right bid:

  • Check the Rates for average CPC/CPM in your target GEO: [📘What is the Rates?]

  • Start with recommended bid ranges:

    • Push/In-Page Push: $0.001-$0.005 CPC

    • Direct Click: $0.003-$0.01 CPC

    • OnClick: $0.10-$0.50 CPM

  • Use SmartCPC ($0.002+ min) or SmartCPM ($0.05+ min) for automatic bid optimization

Preventing traffic overflow:

❗ Set maximum bid limits in Smart campaigns to prevent overspending

❗ Use specific targeting — avoid RON campaigns without device/zone restrictions

❗ Match budget to bid strategy — low budgets with high bids cause overflow

❗ Enable hourly distribution for better budget pacing

Quick setup guide

  1. Choose your bidding model (CPC/CPM or Smart models)

  2. Set bids based on Rates recommendations

  3. Configure specific targeting (devices, zones, feeds)

  4. Set appropriate daily/total budgets

  5. Enable hourly distribution for steady spending

Best practices

→ Start with narrower targeting and expand gradually

→ Monitor real-time spending and adjust bids accordingly

→ Use Traffic Presets for proven zone combinations

→ Contact your manager for bid strategy advice

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