Setting the right bid:
Check the Rates for average CPC/CPM in your target GEO: [📘What is the Rates?]
Start with recommended bid ranges:
Push/In-Page Push: $0.001-$0.005 CPC
Direct Click: $0.003-$0.01 CPC
OnClick: $0.10-$0.50 CPM
Use SmartCPC ($0.002+ min) or SmartCPM ($0.05+ min) for automatic bid optimization
Preventing traffic overflow:
❗ Set maximum bid limits in Smart campaigns to prevent overspending
❗ Use specific targeting — avoid RON campaigns without device/zone restrictions
❗ Match budget to bid strategy — low budgets with high bids cause overflow
❗ Enable hourly distribution for better budget pacing
Quick setup guide
Choose your bidding model (CPC/CPM or Smart models)
Set bids based on Rates recommendations
Configure specific targeting (devices, zones, feeds)
Set appropriate daily/total budgets
Enable hourly distribution for steady spending
Best practices
→ Start with narrower targeting and expand gradually
→ Monitor real-time spending and adjust bids accordingly
→ Use Traffic Presets for proven zone combinations
→ Contact your manager for bid strategy advice