Yes, you can set both daily and total budget limits for your campaigns, though setting budgets is optional.
Budget settings
Daily budget — Minimum allowed by the platform: $15 (we recommend no lower than $20 for Tier-1 GEOs)
Total budget — Set overall campaign spending limit
Hourly budget distribution — Spreads daily budget evenly across 24 hours
Ideal for testing new GEOs
Perfect for stretching small budgets in high-cost regions
Provides steady traffic flow
The feature will be available once the daily budget is set
Increase your daily budget by approximately 30% to ensure more even traffic delivery across different time zones
Important notes:
❗ If overly broad targeting settings are applied, budget overflow can occur
❗ If the budget is too low for the GEO and bid, campaigns may not receive traffic
Always set specific targeting to control spending:
Device type (mobile/desktop)
Traffic source restrictions e.g., exclude low-performing zones or sources, using your tracker’s reports to block zone/feed ID’s in the campaign settings or by using our presets: [📘What are Traffic Presets?]
Best practices
→ Use specific targeting instead of RON (Run of Network) for new campaigns
→ Set limits for maximum bid if using SmartCPC or SmartCPM models
→ Enable hourly distribution for consistent traffic
→ Start broad, then narrow down: Begin with wider targeting to gather data, then refine based on performance — this allows the algorithm to find winning combinations before you scale down