⛔ Targeting restrictions
Overly narrow targeting — Too many zones in blacklists
Limited device/OS selection — Restricting to specific devices or versions
Strict GEO-targeting — Very specific regions or cities
Traffic type limitations — Using 'Only premium' in competitive GEOs
📋 Campaign settings
Bid too low — Check recommended bids in Rates
Frequency capping — Limits set too low
Hourly distribution — May pace traffic too evenly
Day and time targeting — If you selected specific days and hours, you will not receive any traffic outside of those time frames
Campaign status — It needs to be Active to receive traffic
🛠️ Quick fixes to try
Ensure the campaign is active and approved
Increase your bid according to Rates recommendations or go higher
Remove some restrictions in the targeting settings to test the performance
Increase daily and total budget or remove hourly distribution
Remove your Traffic Preset, if you are using one. It may conflict with other targeting settings that already narrow your traffic down
Important! We cannot guarantee a stable traffic flow when you set up bids lower than we recommend in Rates!
📈 For ongoing optimization
Monitor performance in real-time analytics
Test different bid strategies (CPC vs SmartCPC)
Gradually refine targeting based on conversion data
Contact your manager for GEO-specific advice