Setting up postback tracking between RollerAds and Binom ensures you capture accurate conversion data and unlock powerful optimization features like our CPA Goal model. Follow this straightforward guide to connect your accounts successfully.
Step 1: Log into your RollerAds account and go to the Tracking tab
Step 2: Copy the postback URL (you'll need it to set up tracking)
Step 3: Access your Binom account here
Once logged in, navigate to the Traffic Sources and click the Create button.
Click 'Load from template' and find RollerAds in the list.
Fill in the required parameters.
We recommend adding the Feed Id macro to the default list of macros to simplify future optimization. It looks like this:
Next, insert your link from the RollerAds' advertiser account under the Tracking tab that you copied earlier to the Postback URL field.
After that, change {clickId} to {externalid}.
Save your settings, and the traffic source will be ready to use!
Step 4. Set up the Campaign with RollerAds
Now, create a new campaign or edit an existing one in your RollerAds advertiser account. Copy the campaign URL from Binom (including all parameters) and paste it into the Target URL field in your RollerAds campaign settings.
If you run into any issues during setup, don't hesitate to contact us via the RollerAds in-platform chat — we're happy to help! For Binom-specific questions, we recommend checking their documentation or reaching out to their support team directly.
Once configured, your postback will enable real-time conversion tracking and unlock advanced bidding strategies. Happy tracking!