Setting up postback tracking between RollerAds and Voluum ensures you capture accurate conversion data and unlock powerful optimization features like our CPA Goal model. Follow this straightforward guide to connect your accounts successfully.
Step 1: Log into your RollerAds account and go to the Tracking tab
Step 2: Copy the postback URL (you'll need it to set up tracking)
Step 3: Access your Voluum account here
Once logged in, navigate to the Traffic Sources and click the 'New Traffic Source' button.
Choose RollerAds from the options list and select Load Template.
Voluum will automatically fill in all the required traffic source configurations.
Important! Be sure to update the template postback link in the Passing conversion info to traffic source field by inserting the postback URL you copied from RollerAds' Tracking tab there.
Don't forget to replace {clickId} with {externalid}! The final link should look like this:
Click 'Save', and the traffic source will be ready to use!
Step 4. Set up the Campaign with RollerAds
Now, create a new campaign or edit an existing one in your RollerAds advertiser account. Copy the campaign URL from Voluum (including all parameters) and paste it into the Target URL field in your RollerAds campaign settings.
If you run into any issues during setup, don't hesitate to contact us via the RollerAds in-platform chat — we're happy to help! For Voluum-specific questions, we recommend checking their documentation or reaching out to their support team directly.
Once configured, your postback will enable real-time conversion tracking and unlock advanced bidding strategies. Happy tracking!