Setting up postback tracking between RollerAds and RedTrack ensures you capture accurate conversion data and unlock powerful optimization features like our CPA Goal model. Follow this straightforward guide to connect your accounts successfully.
Step 1: Log into your RollerAds account and go to the Tracking tab
Step 2: Copy the postback URL (you'll need it to set up tracking)
Step 3: Access your RedTrack account here
Once logged in, navigate to the Traffic channels and click the '+ New From Template' button.
Choose RollerAds.com from the template options list.
In the S2S Postback URL field, insert the postback URL (your link from the RollerAds' advertiser account under the Tracking tab that you copied earlier).
After that, you have to substitute [replace_with_account_number] and [replace_with_tracking_key] in the link.
Click 'Save', and the traffic source will be ready to use!
Step 4. Set up the Campaign with RollerAds
Now, create a new campaign or edit an existing one in your RollerAds advertiser account. Copy the campaign URL from RedTrack (including all parameters) and paste it into the Target URL field in your RollerAds campaign settings.
If you run into any issues during setup, don't hesitate to contact us via the RollerAds in-platform chat — we're happy to help! For RedTrack-specific questions, we recommend checking their documentation or reaching out to their support team directly.
Once configured, your postback will enable real-time conversion tracking and unlock advanced bidding strategies. Happy tracking!