Postback (server-to-server or S2S postback) is an automated message sent from your tracker to our platform when a conversion occurs. It ensures reliable, real-time conversion tracking.
What postback does for you
Records every conversion for complete campaign performance data
Required for CPA Goal and other optimization features
Works at server level, unaffected by ad blockers or browser settings
Provides instant conversion data for quick campaign decisions
How it works
User clicks your ad and completes a conversion
Your tracking software detects the conversion
Your tracker sends a secure postback to our servers
Our system records the conversion and attributes it to the correct campaign
Without postback setup, your statistics will be incomplete and you cannot use CPA Goal campaigns: [đHow to set up postback?]