The targeting for each offer is set by the advertiser and is a fixed part of the deal. You must send traffic that matches the Country, Device, and other specific parameters listed on the offer's details page.
Sending untargeted traffic will not result in conversions, as the offer is specifically designed for a certain audience (e.g., countries or devices not included in the offer's terms will not be paid).
đŻ Rules for launching within RollerAds
When you launch a campaign for an offer inside our platform:
The system prevents you from removing or deselecting all values for required targeting parameters (e.g., you cannot delete every country from a Multigeo offer â at least one must remain selected)
You cannot add countries, devices, or other targets not included in the offer's terms
This ensures your campaign stays compliant from the start.
đ Rules for launching on external networks
When you promote the offer on other platforms:
You are responsible for ensuring your traffic strictly follows the offer's targeting requirements
Conversions from traffic that does not match the specified Country, Device, or other parameters will not be paid
Always verify that your traffic source and settings align with the offer's terms!
What you can adjust
You can narrow the targeting further. For example, if an offer targets multiple European countries, you can choose to send traffic only from Italy or Spain.
You can adjust campaign-level settings like budget, bids, and creatives, as long as the traffic itself complies with the offer's core GEO and device rules.
Following these rules ensures your traffic is eligible for conversions. If you have questions about what targeting is allowed for a specific offer, consult your account manager.