IAB categories are available in the Traffic block for include or exclude lists (similar to zones and feeds). To see which categories are actually converting, you'll need a tracker.
Don't rush to add categories to Include or Exclude. Run your campaign with all IAB categories for 2–3 days first. This way you'll see which categories deliver the best conversions before filtering
How to pass IAB categories to your tracker:
In your tracker, create a parameter with any name (avoid 'category' — it's system reserved)
Set the parameter value to our token:
={iabCategory}In your campaign's Target URL, manually append:
&your_parameter={iabCategory}
After testing, check your tracker to identify top-performing categories. Then add the best ones to 'Include' and the worst ones to 'Exclude'
If you're not using a tracker but still want to select specific categories, choose several that match your offer's topic.