🎨 Creatives
Upload up to 10 custom images or choose from our Creatives Library.
Autocreatives — Automatically optimized creatives (we recommend this, if you're working with Software & Utilities)
Custom creatives — Upload your own images or choose creatives from the Creatives Library: [📘What is the Creatives Library?]
Supported formats: Image (360x240px), Icon (192x192px) - JPEG, PNG, WEBP
🌍 Geo
Reach users in specific locations and connection types
Countries — Target by country
Regions — Include or exclude any region
Cities — Include or exclude any city
IP Addresses — Include or exclude specific IP addresses (e.g., 192.0.0.1, 0.0.0.0-255.255.255.255, 192.0.0.1/24)
Connection & Internet service providers (ISP) — Target by Connection type and include / exclude any internet service provider
Proxy — Include or exclude proxy users
📱 Device
Reach users based on their technical environment
Device — Target by platform (Desktop, Mobile or Tablet)
OS — Target by operating system
OS version — Target by OS version
Browser — Filter by specific browsers and their versions
Browser Languages — Include or exclude certain language settings
🚦 Traffic
Control where and when your ads appear
Traffic Presets — Pre-selected high-performing zones for your selected category, device and GEO
Subscription age — Target by how long users have subscribed
Traffic type — Choose between all zones or Only premium
Feed and Zone targeting — Include or exclude specific traffic sources and placements
⏰ Frequency
Manage how often users see your ads
Frequency capping — Limit clicks/impressions per user
Day and time targeting — Run ads on specific days and hours
Best practices
→ Use Traffic Presets for faster campaign launches
→ Test different targeting combinations to find optimal settings
→ Refine based on conversion data and performance metrics