RollerAds

Depending on the ad format chosen, RollerAds offers 5 pricing models: Cost per Click (CPC), Cost per Mile (CPM), Smart CPC &amp; CPM, and CPA Goal.

CPC is a fixed payment for each click made on your ads, e.g., 100 user clicks, each costing $0.01 will cost you $1 in total. This option is reserved for all kinds of Push notifications.

CPM is a fixed payment for each 1,000 of ad impressions made. This option is reserved for OnClicks (Popunders). It might be vague a bit but complements highly converting creatives like nothing else, except for…

<a href="https://blog.rollerads.com/2022/01/25/cpc-smart-cpc-or-custom-bidding/" rel="nofollow noopener noreferrer" target="_blank">SmartCPC</a> is a dynamic payment for each click made on your ads. Thanks to the advancement in AI, you can pay just enough to outbid the competition, without paying an unnecessary premium. Don’t worry, you can always specify the upper bidding threshold.

<a href="https://blog.rollerads.com/2022/07/18/smart-cpm-for-onclick/" rel="nofollow noopener noreferrer" target="_blank">SmartCPM</a> is a dynamic payment for each 1,000 of ad impressions made. It allows you to pay the most optimal price for ad impressions.

<a href="https://blog.rollerads.com/2024/07/01/new-cpa-goal-how-to-make-cpc-bids-professionally/" rel="nofollow noopener noreferrer" target="_blank">CPA Goal</a> is an innovative way to launch campaigns based on pre-established bidding principles. It optimizes cost per click to achieve your target CPA.

- CPC is a fixed payment for each click made on your ads, e.g., 100 user clicks, each costing $0.01 will cost you $1 in total. This option is reserved for all kinds of Push notifications.
- CPM is a fixed payment for each 1,000 of ad impressions made. This option is reserved for OnClicks (Popunders). It might be vague a bit but complements highly converting creatives like nothing else, except for…
- <a href="https://blog.rollerads.com/2022/01/25/cpc-smart-cpc-or-custom-bidding/" rel="nofollow noopener noreferrer" target="_blank">SmartCPC</a> is a dynamic payment for each click made on your ads. Thanks to the advancement in AI, you can pay just enough to outbid the competition, without paying an unnecessary premium. Don’t worry, you can always specify the upper bidding threshold.
- <a href="https://blog.rollerads.com/2022/07/18/smart-cpm-for-onclick/" rel="nofollow noopener noreferrer" target="_blank">SmartCPM</a> is a dynamic payment for each 1,000 of ad impressions made. It allows you to pay the most optimal price for ad impressions.
- <a href="https://blog.rollerads.com/2024/07/01/new-cpa-goal-how-to-make-cpc-bids-professionally/" rel="nofollow noopener noreferrer" target="_blank">CPA Goal</a> is an innovative way to launch campaigns based on pre-established bidding principles. It optimizes cost per click to achieve your target CPA.