Step 1. Postback Setting Up
To launch a CPA Goal campaign, you ought to set up the s2s postback, so that the conversions can be reported, and make at least a test conversion to let the system know that the conversions are getting registered and the s2s postback is set up correctly. Otherwise, this bidding model will not be available for you. Read the article to learn how to set up the s2s postback
Once everything is complete and functions correctly, you can launch a new campaign.
Step 2. Selecting Format and Bid model
Pretty straightforward: go to your dashboard, start a new campaign, and pick CPA Goal:
Step 3. Enter Target CPA Cost and Zone Test Limit
Input a desirable conversion cost, which the system will refer to when optimizing the CPC bid.
Then, add your Zone test limit. By default, it is set to two times the Target CPA cost. However, we recommend setting a lower limit if the conversion cost is high, or you're buying traffic with a broad target, such as when running a RON test.
Step 4. Fill in the rest of the fields
During the final step, you need to name your campaign, add a target URL, upload the creatives, and fill in the targeting fields. Voilà, your campaign is all set for launching.
Pro-tip: use traffic presets to achieve even greater results. Presets already have the most converting zones included for all popular GEOs and verticals. Read our article to learn more about the nuts and bolts of traffic presets.