Recently we have implemented a brand new bidding model on our platform — CPA Goal, which focuses on conversion costs when setting your ad spending threshold.
CPA Goal is a new way of launching a campaign based on some pre-established bidding principles for optimizing cost per click to achieve a target CPA. Our experts packed their expertise into a few sets of optimization rules. This way, you can get your campaign converting within your desired CPA and just forget about setting your CPC/CPM rates.
Similar to traditional campaigns, you pay for clicks. Yet, in case of CPA Goal, you don’t have to input the CPC or CPM yourself — it is calculated automatically. Pay less for clicks and impressions, while meeting your KPIs!
How It Works
You have a desired Target CPA, and we have extensive data for each zone that allows us to adjust bids to meet your needs. When you launch a new campaign, our system sets a unique bid for each zone, aligning the cost of traffic acquisition with the cost of conversion based on pre-established principles.
Specifically:
Principle 1: If the conversion cost in a zone is higher than the target CPA, the bid for that zone is lowered.
Principle 2: If the conversion cost in a zone is lower than the target CPA, the bid for that zone is increased to provide more traffic volume.
Principle 3: Zones with no conversions or poor performance are excluded.
Principle 4: For zones without conversions, bids are adjusted based on the average campaign CR and conversion price.
No need to worry about busting your budget, as we have created a test limit per zone. Controlling expenses for testing each zone is crucial when going broad, and we’re ready to walk the extra mile to ensure your investments pan out.
Read this article to learn how to set up a CPA Goal campaign.