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Auto-generated creatives: what are they and how to launch
Auto-generated creatives: what are they and how to launch
Updated over 8 months ago

Auto-generated creatives — a set of AI-generated creatives, automatically optimized for each target zone. The optimization is Click-Through-Based (CTR), with the goal to increase your conversions.

Currently, they are available for Software & Utilities only. To find auto-generated creatives, follow these 3 steps:

  1. Click “New Campaign”

  2. Scroll down a bit

  3. Look for the “Creatives” subheading and tick “Auto-generated”

A campaign with auto-generated creatives is set up in 5–6 steps:

Step 1: Create a new campaign, then choose your format and bidding model. Currently, auto-generated creatives are available for Push notifications only.

(Optional) Step 2: Pick a traffic preset, when choosing the most profitable zones.

Step 3: Name the campaign, and add a Target URL.

Step 4: Under the Creatives section, select Auto-generated and specify the category. For the time being, Software & Utilities (policy) and Software & Utilities (aggressive) are available.

Step 5: Fill in the rest of the field (country, bid size, daily budget, device, etc.).

Step 6: Verify all the settings and launch your campaign.

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