How to set up postback

We’ll illustrate how to set up postback, using BeMob as an example:

Step 1: Log into RollerAds and go to the “Tracking” section.

Step 2: Copy your postback URL and paste it into your tracking tool or CPA network.

Step 3: Paste it in the “Postback URL” field in your tracker (i.e. BeMob) or CPA network.

Step 4: Replace our {clickid} with your tracker’s token for Click ID or any token you use to pass Click ID from our link to the tracker. Let's call it Tracker_Parameter for convenience. The URL will look like this:

https://eu.rollerads.com/conversion/aid/44207/16be24594fa42eec?Tracker_Parameter={clickid}.

Once you have installed postback in your tracker, you need to add your tracker's Click ID parameter and use our {clickid} macros. Most trackers and CPA networks create such links automatically upon setting up the traffic source. It should look like this: …Tracker_Parameter={clickid}

Postback must be of the same size as given by a click on your campaign’s link. We keep our Click ID 64-symbols long, so it can work with any tracking system.

Step 5: Test the conversion tracking by inputting the target URL used in the campaign. Click “Test conversion tracking”.

A window will pop up, where you borrow a Click ID, go back to postback settings, and fire a conversion, using this Click ID.

Example with Voluum:

Campaign link: https://youroffer.com/click.php?campaign_id={campaignId}&zone_id={zoneId}&externalid={clickid}

Actual postback: https://eu.rollerads.com/conversion/aid/yournumber?click_id={clickid}

If you have problems setting up the S2S conversion tracking, please get in touch with us via RollerAds in-platform chat.

​In case assistance is required from your tracker (or CPA network), feel free to check Documentation and Support on their side.