Postback (Server-to-Server/S2S) tracking ensures real-time conversion data transfer between RollerAds and your tracker or affiliate network. This guide walks you through the setup process for any tracking platform
Why Use Postback Tracking?
Track conversions instantly
Optimize campaigns based on accurate performance data
Measure ROI precisely
Enable CPA Goal or CPA Optimization (Learn more about CPA Goal)
Step-by-Step Postback Setup
Step 1: Copy Your Postback URL from RollerAds
Go to the ‘Tracking’ tab in your RollerAds account. You’ll find your unique postback URL there.
Step 2: Paste it in the “Postback URL” field in your tracker or affiliate network.
Replace {clickId} with your tracker's click ID token:
Step 3: Fine-Tune Your Postback
Adjust your postback settings according to your tracker’s requirements.
Step 4. Set up the Campaign with RollerAds
Log in to your RollerAds advertiser account, click the New Campaign button, (or edit one of your existing campaigns in the Campaigns tab).
Copy the Campaign URL with all parameters from your tracker and paste it as the Target URL for your campaign in RollerAds.
If you have problems setting up the S2S conversion tracking, please get in touch with us via RollerAds in-platform chat.
In case assistance is required from your tracker, feel free to check Documentation and Support on their side.