Direct Click is an ad format where users who visit parked, expired, or mistyped domains are automatically redirected to your offer page.
A user types a domain into their browser's address bar. The domain turns out to be parked, expired, or contains a typo. Instead of hitting a dead end, the user is automatically redirected to your landing page. You pay only when the redirect successfully delivers a user to your offer.
Key features
No creatives needed, traffic goes directly to your landing page
All standard GEO, device, and browser options available
Target domains contextually aligned with your offer, using IAB category targeting (Technology, Business and Finance, Shopping, and more)
You only pay for successful redirects
Key benefits
→ High-intent traffic: Users arrive with a specific browsing goal, making this traffic behave more like search traffic than traditional display ads
→ Faster launch: Skip the creative design phase and get campaigns live quickly
→ Contextual alignment: Target domains by IAB category to match your offer with relevant content
→ Scalable inventory: Access large volumes of domain traffic across multiple geographies
Verticals that perform well
✓ Software & Utilities — VPNs, browser extensions, system utilities (device cleaners, driver updaters, optimization tools)
✓ Search feed campaigns — Redirect users to a search results page powered by a search advertising feed
✓ Ecommerce — Product discovery pages, discount deals, marketplace landings, single-product funnels
Best practices
Test multiple offers. Performance varies by GEO, device, and landing page optimization
Use IAB categories to refine targeting, but stay open to testing less obvious categories
Optimize your landing page for quick loading and clear messaging