Push ads are short messages that appear as notifications on users' devices, consisting of a title, description, and icon/image.
Users subscribe to receive notifications from a website. Once subscribed, advertisers can reach them through a push traffic network, even when the user is no longer browsing that particular site. When a campaign is launched, ads are sent to selected subscriber audiences based on your targeting settings. Users who click the notification are taken directly to your landing page.
Key features
Requires a creative icon/image, title, and description
Requires user permission (opt-in subscription)
Works on desktop, mobile, and tablets
Delivered directly to subscribers' devices
Key benefits
→ High engagement: Push ads can reach up to 90% of your subscribed audience, with strong CTR performance reaching up to 8%
→ Non-intrusive experience: Requires explicit user consent, and notifications appear as part of the device's native interface, blending naturally with regular notifications and reducing banner blindness
→ Cost-effective: CPC rates starting from $0.001, with additional bidding options like SmartCPC and CPA Goal available for campaign optimization
→ Strong re-engagement potential: Since push ads are delivered directly to subscribed users' devices, they're effective for reconnecting with audiences who have already shown interest in similar content or offers
→ Advanced targeting: Segment traffic by GEO, device, operating system, browser, language, user activity, subscription age, and more
→ Broad compatibility: 81% opt-in rate on Android, 51% on iOS
Best practices
Create a sense of immediacy with time-sensitive offers in title and description of your creatives
Run A/B tests on images, titles, and descriptions to find what resonates best
Combine GEO, device, and browser targeting for better relevance
Avoid overwhelming users with too many notifications by adjusting frequency capping
Ensure fast loading and mobile-friendly design for your landing pages
Common mistakes to avoid
Using images or text in creatives that don't match the landing page content
Reaching users with no interest in your offer
Sending notifications at inappropriate hours for the GEO
Neglecting mobile optimization: Push traffic is predominantly mobile