In-Page Push (IPP) notifications are floating ads that appear directly on a webpage, typically in the corner of the browser. They work without user subscriptions and are compatible with all devices — including iOS.
Unlike classic Push notifications that require a user's subscription to be delivered by the browser, IPP notifications are placed directly on the website and displayed to visitors as part of the page content. Technically, this is a banner ad that takes full advantage of push mechanics, except the notification cannot appear outside the site. No prior permission is needed, and there's no opportunity to unsubscribe — the ad appears only while the user is on that webpage.
Key features
Browser-based and embedded in webpage, not OS-dependent
Shown to all website visitors, not just subscribers
Works on desktop, mobile, and iOS
Key benefits
→ Fresh audiences: Reaches iOS users who can't subscribe to classic Push, as well as users who actively avoid subscription-based notifications
→ No subscription required: No need to build a user base, campaigns are simple to manage
→ Lower risk: The cost of error is much lower if the creative misses the mark or feels too intrusive. You can iterate and optimize without losing subscriber trust
→ High visibility: Looks just like classic Push notifications, making them equally eye-catching and appearing as important native-style alerts
Best practices
Use clear, action-oriented ad copy. Visitors see the ad only while on the page, so your message needs to be immediately compelling
Run A/B tests on images, titles, and descriptions to find what resonates best with your audience
Ensure compliance with advertising policies. Since IPP appears as part of page content, follow all applicable content and data regulations