CPC (Cost-Per-Click) is a pricing model where you pay for each click on your ad.
Start by setting a bid per click. You only pay when users actually click your ad, and you can track cost efficiency through clear metrics.
Calculation:
CPC = Total Ad Cost / Total Number of Clicks
Minimum bids by format
Push & In-Page Push: $0.001
Direct Click: $0.003, but it depends on the GEO
Why choose CPC
→ Measurable ROI: Track exact cost per visitor
→ Budget control: Spending tied directly to engagement
→ Clear performance data: Easy to optimize campaigns
Best uses
Driving qualified traffic to offers
Testing new creatives or audiences
Campaigns focused on direct response
💡 Pro tip: Check the Rates for recommended bids and traffic volumes before launching.