CPA Goal is an automated bidding model that optimizes your bids to achieve a specific cost per acquisition. You set your target CPA, and the system automatically adjusts bids to meet this goal.
How it works
You set your target CPA and a test limit per zone. The system then automatically adjusts bids based on performance.
✓ Bid decreased if conversion cost exceeds target CPA
✓ Bid increased if conversions are below target CPA
✓ Zones excluded with no conversions or poor performance
✓ Bids adjusted based on average conversion rate for zones without data
Key features
→ Built-in test limit protects budget during learning phase
→ Campaigns automatically idle if target CPA isn't met
→ Identifies high and low performing zones for future campaigns
→ Lets you set fixed bids for specific zones or feeds by using custom bidding
Requirements
S2S postback must be set up for conversion tracking
At least one test conversion needed to activate the model
Best uses
Testing new offers quickly
Scaling proven campaigns efficiently
Maximizing ROI with automated optimization