Skip to main content

How to set up a CPA Goal campaign?

A detailed guide on how to effectively start and optimize CPA Goal.

Important! Without postback, the model will not be available!

Setup steps

🎥Video guide:

1. Configure S2S postback and fire a test conversion: [📘How to set up postback?]

2. Create new campaign → Select CPA Goal as bidding model

3. Enter Target CPA cost — your desired cost per acquisition

4. Test limit per zone — we recommend lower limits for high CPA offers

5. Complete campaign details:

  • Campaign name and target URL

  • Creatives (if applicable)

  • Targeting options

  • Traffic presets (recommended): [📘What are Traffic Presets?]

Save your changes and monitor performance regularly. Our support team is always available in the chat or via [email protected] if you need assistance!

Optimization tips

→ Review Feed Performance: Identify and blacklist feeds that don’t generate leads in both your tracker and RollerAds

→ Monitor Zones: Even with automated bidding, check for zones that may be converting but still operating at a loss. Blacklist non-profitable zones as needed

→ Evaluate Creatives: Keep high-converting creatives and remove underperformers directly in your campaign settings

→ Filter by OS Versions: Analyze which OS versions drive the best results and exclude others to focus your budget.

Important notes

  • Campaign may take up to 48 hours to optimize

  • Regular monitoring recommended despite automation

Did this answer your question?