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I only want to pay for actions. Can I run CPA campaigns?

While we don't offer a pure CPA model (paying only for conversions), we provide two powerful features CPA Goal and CPA Optimization. They automate campaign management to focus your spending on driving conversions, delivering similar results with greater control.

CPA Goal

This is a fully automated bidding model that dynamically adjusts your bids in real-time to achieve a specific Cost Per Acquisition (CPA): [📘What is CPA Goal?]

⚙️ How it works:

  • You set a target CPA

  • Our algorithm automatically adjusts bids across all zones to meet your goal:

    • If conversion cost > target CPA: Bid is lowered

    • If conversion cost < target CPA: Bid is increased

    • Poor or non-performing zones: Automatically excluded or adjusted

  • Includes built-in budget protection

  • You pay for clicks and impressions, not conversions

🔥 Best for: Advertisers seeking a hands-off approach to campaign optimization

📋 Requirements:

  • S2S postback configured — Required for conversion tracking

  • At least one test conversion — Ensures the system recognizes your setup

Important! Without these requirements, CPA Goal will not be available for your campaigns!

[📘What is postback and why do you need it?]

[📘How to set up postback?]

CPA Optimization

This feature automatically disables underperforming traffic sources (zones) based on conversion data.

⚙️ How it works:

  • Choose between:

    • Recommended (system-managed): Fully automated optimization — the platform disables the least converting zones every time stats update to help you reach your target CPA

    • Custom (rule-based): Set specific rules, similar to traditional Automated Rules — gives you more control to fine-tune your strategy

  • System continuously monitors zones and disables those that don't meet your conversion criteria

  • Example custom rule: "Disable zone if no conversions after 7 days with high click costs"

🔥 Best for: Advertisers who want automated zone management while maintaining control over bids

📋 Requirements: S2S postback

Important! Without it, CPA Optimization will not be available for your campaigns!

[📘What is postback and why do you need it?]

[📘How to set up postback?]

Key benefits of both features:

→ Efficiency: Focus spending on converting traffic

→ Automation: Reduce manual monitoring and optimization

→ Performance: Achieve your target CPA more consistently

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