RollerAds

Creatives are the visual elements (images and text) that users see in your ads. They are essential for capturing attention and driving clicks.

- Icon: 192x192px (JPEG, PNG, WEBP)
- Image: 360x240px (JPEG, PNG, WEBP)
- Maximum file size: 10MB per creative

OnClick &amp; Direct Click campaigns do not use creatives!

Custom creatives — Upload your own images by clicking 'Add more creatives' button in your campaign settings

Creatives Library — Browse proven, high-converting creatives

Autocreatives — Automated creative optimization (Software &amp; Utilities only)

- Custom creatives — Upload your own images by clicking 'Add more creatives' button in your campaign settings
- Creatives Library — Browse proven, high-converting creatives
- Autocreatives — Automated creative optimization (Software &amp; Utilities only)

[📘<a href="https://help.rollerads.com/en/articles/16002908-what-is-the-creatives-library">What is the Creatives Library?</a>]

[📘<a href="https://help.rollerads.com/en/articles/15971513-what-are-autocreatives">What are Autocreatives?</a>]

→ A/B test multiple creatives: Never rely on just one design

→ Use clear, action-oriented text: Make your value proposition instantly clear

→ Test different visual styles: What works varies by GEO and audience

→ Monitor CTR performance: Replace underperforming creatives quickly

How to use creatives?

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How to use creatives?

Creative sources

Best practices