You can improve campaign efficiency by analyzing performance at the zone level — excluding underperforming zones or setting custom bids for specific ones. This helps you focus your budget on traffic sources that deliver the best results.
How it works
An integrated traffic estimator shows the potential clicks and impressions volume for your bid across all configured zones:
You can adjust bids for specific zones or exclude underperforming ones entirely. This ensures your budget is spent on traffic that delivers results.
How to optimize by zone
Step 1: Go to the Reports section and Group by Zone:
Step 2: Choose your campaign, and click Apply:
Step 3: Click the gear icon next to any zone to set a custom bid or click the stop sign to exclude it from your campaign:
